Walter Dias is the Managing Director of Greater China and Korea for United Airlines. He is responsible for the development and execution of sales and promotion programs, advertising, and public relations for United Airlines in China, Hong Kong, Taiwan and South Korea. Previously, he was the Managing Director-Greater China and Southeast Asia for Continental Airlines which also covered offshore sales in Thailand, Vietnam, Singapore, Malaysia, and Indonesia. He has been responsible for the Hong Kong market since 1993 and led Continental’s Pacific efforts in launching the airline’s first trans-Pacific flight from Greater China in 2001 from Hong Kong nonstop to New York.
Dias opened Continental’s first office in China in Beijing in 2005 and developed Continental’s China sales team, distribution network and promotional programs to support Continental’s first route from Mainland China, the Beijing - New York daily nonstop service, in 2005. He also helped launch the airline’s second daily nonstop service from mainland China with a Shanghai and New York flight in 2009.
Dias began his airline career in 1987 with Continental Airline’s finance division at the corporate headquarters in Houston, Texas. He moved to Guam in 1993 as Director of Marketing for Continental Micronesia, Continental’s wholly owned subsidiary in the Pacific. In 1995, he became Staff Vice President of Sales and Marketing responsible for Continental Micronesia’s sales and marketing efforts in Japan, Guam, South Korea, the Philippines, Australia, Southeast Asia and Micronesia. Prior to joining Continental, Dias worked in the Finance Division of Gearhart Industries and Geosource Inc., and for the accounting firm of Price Waterhouse.
Dias serves as Board Director of China Aircraft Services Limited in Hong Kong. He is the Chairman for the Visit USA Committee, which promotes tourism to the U.S. in Hong Kong, as well as a member of the American Chamber of Commerce in China. He was an Executive Board Member of Pacific Asia Travel Association (PATA). Previous to his move to Hong Kong in 2009, he was an active participant on several marketing committees in the Guam Visitors Bureau (GVB). He previously served four terms as a Director in GVB’s Board of Directors, and was chairman of GVB’s Market Research committee. Also, previously he chaired GVB’s China Asia Marketing committee, and North America, Pacific and Armed Forces marketing committee from 2003 to 2005. He also served on the board of the Guam Visitor Industry Education Council.
He received a bachelor’s degree in Accounting from Pennsylvania State University and is a licensed Certified Public Accountant. He and his wife, Sonya, reside in Hong Kong