Regardless of your position or your industry, you are being Googled; maybe daily, maybe weekly, maybe monthly. The point is that in today’s digital and social world, the internet has given us powerful tools to gather information about people, be they clients, co-workers, industry experts, business leaders or job candidates. Having a LinkedIn profile gives you the opportunity to shape your online image. The No. 1 reason why people use LinkedIn is to connect with other professionals. The No. 2 reason is to gain industry insights and news. This talk is aimed at any professional who wants to learn how to create an effective LinkedIn personal profile and leverage the free tools on the platform to benefit your day to day professional life. This includes Groups, SlideShare, Connected, Pulse, Status Updates, Long Form Posts, Influencers and much more.