Digital marketing is sold as a quick and easy way to increase awareness, gain customers and improve loyalty. Yet many digital marketing programs fail to deliver value, partly due to inappropriate strategies, partly due to poor implementation.
This practical workshop will set out the core tools and techniques that can help organizations deliver efficient and effective digital marketing programs, and identify how different digital marketing elements can work more effectively together.
The session will cover:
Search marketing. Tools and techniques for making your website and web-based content more visible in search engines
Social media marketing. Techniques for using Facebook, Twitter, YouTube and LinkedIn to increase awareness and consideration
Email marketing. Tools and techniques for managing, delivering and analyzing email marketing programs
Content marketing. How content can be used as the glue to deliver a more consistent and engaging online experience.