Apple introduces iPhone RED Special Edition, as a gesture of goodwill

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Lubona was born HIV-free because (RED) helped her HIV positive mother access life-saving ARV meds during pregnancy. Photo courtesy of Stian Rasmussen.

Apple today announced iPhone 7 and iPhone 7 Plus (PRODUCT)RED Special Edition in a vibrant red aluminum finish, in recognition of more than 10 years of partnership between Apple and (RED). This gives customers an unprecedented way to contribute to the Global Fund and bring the world a step closer to an AIDS-free generation. The special edition (PRODUCT)RED iPhone will be available to order online worldwide and in stores beginning Friday, March 24.

“Since we began working with (RED) 10 years ago, our customers have made a significant impact in fighting the spread of AIDS through the purchase of our products, from the original iPod nano (PRODUCT)RED Special Edition all the way to today’s lineup of Beats products and accessories for iPhone, iPad and Apple Watch,” said Tim Cook, Apple’s CEO. “The introduction of this special edition iPhone in a gorgeous red finish is our biggest (PRODUCT)RED offering to date in celebration of our partnership with (RED), and we can’t wait to get it into customers’ hands.”

Read more at Apple Newsroom