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Dawn Soo
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Occupation: Chief Wellness Officer and Head of Hong Kong Office, CXA Group

Industry: Insurance

Member since: February 2016


Why did you join AmCham Hong Kong?

Given Hong Kong is a relatively new market for the company and with our China office opening this year, joining AmCham Hong Kong was a natural decision. We believe being part of the Chamber will help us get better connected with the local business community and provide opportunities to network with both clients and partners.

Can you tell us a bit about CXA?

CXA is an Employee Benefits firm. We operate Asia’s first insurance wellness marketplace that transforms a company’s existing healthcare spend into an integrated benefits and wellness program that rewards employees for becoming healthier. Employees can allocate their employer contribution between insurance coverage and wellness services from CXA’s benefits marketplace to suit their individual needs.

CXA also manages all benefits-related administration for HR and provides the ROI data to help improve workforce health and cut claims costs. We currently have brokerage operations in Singapore and Hong Kong with plans to expand across Asia.

How is business so far?

Since our Hong Kong launch in January this year, we have received tremendous support from the local and regional HR community. The initial feedback from clients and their employees has been very encouraging and a significant number of companies have requested for our regional services in Greater China.

Why did the company choose to expand to Hong Kong as opposed to other cities?

Hong Kong and Singapore are very important markets for us in Asia. Many local and regional decision-makers are based in these two countries hence it is essential we are able to provide comprehensive end-to-end solutions in these markets.

What are the advantages of doing business in Hong Kong?

It’s definitely the ease of doing business and recruiting talent.

What about challenges?

Being new in the Hong Kong market, we have had to dedicate time and resources to building up brand awareness within the local business community. Some of our early customers have become advocates for the company which is really amazing. Joining the local chambers such as AmCham is also one of our many initiatives to build brand awareness.

What are the company goals for 2016?

This year we are focused on continuing to provide great service to our clients, further developing the Hong Kong market and establishing our China office.

What’s your favorite aspect of Hong Kong?

The outdoors. I love how lush greenery, nature trails and absolute solitude are a mere 30-minute MTR ride away from the city center.