Member Spotlight

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Meet Loron Orris, Co-Founder of Asia Sports Tech and chair of AmCham’s new Sports Committee

Where is home?

Hong Kong has been my home after buying a one-way ticket from Toronto, Canada over 25 years ago.


Favorite thing about HK?

How can there be only one? There are so many great elements of this vibrant, picturesque city including the interesting people, the non-stop energy and the fast moving business environment. You can always get things done in Hong Kong and it is a great place to explore, plus it’s an amazing regional hub from which to travel throughout Asia.  


In another life, I would be…

A professional athlete such as an ice hockey goalie, rugby or basketball player. Then a coach, and eventually an owner in a pro sports franchise.


What do you like to do in your free time?

Snowboarding, whenever possible. In Hong Kong I like playing ice hockey, hiking, and who doesn't love a great day out on a junk trip?


Tell us a little about your background in the sports industry.

My first two positions were as part of two exciting stadium openings: The SkyDome in Toronto in 1989 and then the Hong Kong Stadium. I was then the first person hired by the NBA in Asia, helping to grow the sport and the NBA brand in the region and eventually becoming the Managing Director of NBA Asia.


Since then, I have been involved in the sports business and am currently a co-founder in a sports consulting company, Asia Sports Tech. At AST, we work with federations, leagues, event organizers, sports brands and sports technology companies from North America and Europe who are interested to grow their footprint in Asia with strategy, business development capabilities and fundraising.


What’s your vision for AmCham’s new Sports Committee?

The new AmCham Sports Committee will explore all elements of the global sports industry with a focus on the exciting new developments in The Greater Bay Area. This will include new leagues and the Kai Tak Stadium, plus the development of sports around the rest of Asia such as the Olympics and several world championships. The committee will connect executives from global and local sports brands, event organizers, sponsors and media platforms with those wishing to learn more about this rapidly growing sector.


Committee activities will include panels by leading sports industry leaders and we will attend high profile sports events in The Greater Bay Area. If you love sports this is the committee for you!