Digital strategy has firmly established itself as a key component of brand strategy, but it is not always easy to keep up with the rapidly changing digital marketing landscape. This workshop will help you to learn some solid strategies in place for building your brand online and offline. During the workshop, our experienced speaker will share with you his insights on:
- How to develop an integrated online branding strategy across multiple channels
- How to set appropriate measurement to justify digital achievements linked to business objectives and to overcome internal challenges to set up a cross-functional digital team.
Details of the compliementary workshop are as follows:
Date: 19 June 2017 (Mon)
Time: 3:30pm – 5:00pm
Venue: HKTDC SME Centre, Ground Floor, Hong Kong Convention & Exhibition Centre,1 Expo Drive, Wan Chai, Hong Kong
Speaker: Mr. Rex Ma, Co-founder and Managing Director, iGen6 New Media Group
Language: English (No simultaneous interpretation service will be provided)
Enquiry: HKTDC Customer Service Hotline at (852) 1830 668
For more information and registration, please visit here.