Photographer: Michael Nagle/Bloomberg
Shake Shack Inc., the burger-and-fries chain founded in New York, will open its first location in Hong Kong next year, setting the stage for a push into the fast-food hotbed of mainland China.
The restaurant will be opened with licensee Maxim’s Caterers Ltd. and a total of 14 locations are planned in Hong Kong and Macau through 2027, Shake Shack said Wednesday. The chain’s upscale burgers and fries will appeal to the population there, and the restaurants will provide a base for eventually going into China, according to Chief Executive Officer Randy Garutti.
“You’re seeing changing preferences for what was traditional fast food,” he said in an interview. “There’s a continued thirst for great brands and a premium level of food at an approachable price.”
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