AmCham and Facebook Offer Free Hands-On Advice to Business to Cope with Challenging Times
March 23, 2020 – HONG KONG – The American Chamber of Commerce in Hong Kong (AmCham) and Facebook will co-launch the first Facebook LIVE sessions in guiding big and small businesses through the hard times of coronavirus. The four weekly sessions, running from late March to April, will cover topics from e-commerce, SMEs going global, smart retail, to branding.
“Supporting SMEs and start-ups is a key priority of AmCham this year, and there is not a time more urgent than now to roll out initiatives to help businesses survive when global markets and supply chains are being seriously impacted by the coronavirus,” said AmCham Chairman Robert Grieves.
The LIVE series will feature speakers from MNCs, SMEs and start-ups to share best practices, success stories, and real-life cases of how businesses navigate through practical difficulties and turn crises into opportunities. Facebook will also share their observations in supporting entrepreneurship.
“We are honored to partner with AmCham to launch the Facebook LIVE series in supporting local businesses through trainings, business insights and best practices. This is an unprecedented challenge for many of us and the broader Hong Kong communities, and we are committed to supporting local businesses during this extremely difficult time,” said Jayne Leung, Vice President and Head of Greater China at Facebook.
The four online sessions will be followed by an offline finale with a leading Hong Kong company CEO, with details to come later. Media representatives and all are welcome to sign up for the sessions below.
The LIVE sessions will be available at the following links:
Below is the schedule of the LIVE sessions:
Episode 1 | March 26 | Small business, big markets: how to reach new and larger audiences online amid the fight against the virus offline? (English) |
Episode 2 | April 9 | Real life sharing on smart retail: how to turn a visitor into a buyer and into a VIP member (Cantonese) |
Episode 3 | April 16 | Expand your brand presence in the online world by finding the right marketing channels and campaigns for your business (Cantonese) |
Episode 4 | April 23 | What challenges and opportunities do SMEs face as they go global, especially as COVID-19 intensifies? (Cantonese) |
SMEs can get more online support by visiting the one-stop resources center here:
https://www.facebook.com/business/boost/resource
To walk the talk of supporting Hong Kong’s start-up community, AmCham will also re-launch its SMEs/Start-up Membership package, which is more affordable and has greater value and benefits, including a series of complimentary events to energize the eco-system. Interested businesses can email membership@amcham.org.hk for more information.